Confidential memo from agent representing Sasha Baron Cohen, to head of comedy at Unamed Hollywood studio.
Great to see you at the last Vanity Fair party. I mentioned to you that Sasha has been pretty busy lately. He revived Ali G at the Britsh Comedy Awards, which was a reminder of his genius. After two character roles in films, which he was pleased with, he is now ready to unveil his latest deep cover project.
The success of the whole Borat character was remarkable, Bruno has done pretty well too and we're sure you will be delighted he is looking to the same format of spoof character. For this Sasha has had to go further and deeper in his public deception than anything he has ever done before.
I am telling you about his latest comic creation: "Shebby".
We started out as a football (soccer to you) summariser on TV in Malaysia. Unbelievably, people bought into his phoney past we created for him. We thought this was good enough, right up there with Ali G at his cheeky best, but a couple of Bollywood guys over in Pune, India, decided they wanted to get out of this crazy deal they'd struck to buy an English soccer club. Long story short, it had all gone horribly wrong, they wanted to get out and agreed to invest in the next film as long as we could stretch the character in a role as "global adviser". They expected it to last a week or two, but do you know the craziest thing? He has been on Sky TV, he has met the fans, he has even fired two coaches. The first quit and sued the club because of some of the things "Shebby" suggested. We have all this on film, hidden cameras are great. We've got shots of him in the pub talking to fans. Some of them are totally into this guy. And get this, right. He did this public meeting where they were firing questions at him, and they actually applauded and cheered.
We're going to get this in the can pretty quickly now as the rest of the fans have turned against him. He's going to get lynched if we're not careful. I love Sasha's bravery, but he is properly messing with these guys.
Now, he's done this lame radio interview with some ex-soccer player, Robbie something, and his cover is like totally blown now. I mean, it was comedy gold - making up his role with each question, agreeing with the questions, dodging questions, getting aggressive. Our next move is to get his sidekick in as coach, this other character we've created - Judan Ali. Then the fun really starts, a new strip, a dwarf playing as goalkeeper, the appointment of a guru. Changing the strip to saris. But the clock is ticking.
So, Hank, what do you say?
I love it. I agree that Borat may have jumped the shark, but this is genius. Let's meet for lunch at the Mondrian on Friday. Seems a bit far fetched, but it has promise.