Saturday, April 21, 2012

The start-up of you by Reid Hoffman reviewed

This is a great book - just right for me as I embark on a new career with a start-up business. But Reid Hoffman's thesis is broader than that. It isn't a guide for start-ups, but a guide to anyone to adopt that start-up mindset - always be iterating, trying stuff early - 'permanent beta' he calls it.

"We are all works in progress. It doesn’t matter whether you are a recent graduate, a seasoned professional, or a reinventing yourself mid-career. Great people, like great companies, are always evolving. They’re never finished and never fully developed. Each day presents an opportunity to learn more, do more, grow more. Permanent beta is a lifelong commitment to continuous personal growth. It is the mindset of every entrepreneur of life."

He is full of wise and important ideas and stories. As you'd expect from someone who was involved in starting the social network for professionals - LinkedIn - then  he has loads to say about the power of networks. It brought me back to so much of what we picked up on our Silicon Valley Learning Journey.

There's a website for the book and the further ideas he espouses here.

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