Another terrible political poster

Oh dear. Oh dear, oh dear, oh dear. Who on earth thought this would be a good idea? The Labour poster depicting David Cameron as Gene Hunt, the detective from Ashes to Ashes, is a spectacular own goal. Hunt is unorthodox, strong and successful. He is politically incorrect, which is one of his charms.

And, in the latest series, which started last night, we are reminded that the 80s was a time of ambition and prosperity for those who wanted it. Despite his rough edges, Alex Drake played by Keeley Hawes says Hunt is "one of the good guys". His nemesis is a smarmy college boy on the make.

The media reaction is hostile already, here. And a much better Tory idea is this: